Paki Park Interactive is an online marketing firm based in Austin, Tex., with a nationwide clientele. The firm strategically combines the power of search engine marketing (SEM), social media and website optimization to deliver what its founder and Senior Strategist Kalin Dudley calls “the new PR online” to “protect and advance your brand.” It does this by influencing the fast-moving conversations on social media (e.g., Facebook, YouTube and Twitter) in a way that can turn negative chatter about a brand or a company into something positive.