Author Archive for Michelle Moore Scott

Michelle has worked on the Internet (sometimes, literally) since before it had pictures, learned web development in HTML before it was iterated, worked in SEO when there were 12 search engines, watched Digg become the grandfather of social media, worked as a Google page rater, and predicted today's holistic online marketing environment back when MySpace was a thing. And she makes kick-ass fajitas.

Quick Adjustments To Improve Ugly Quality Scores

adwords auction ad rank computations

Because your Quality Score is a factor in figuring out just how much you pay to hit a certain position in the auction, the better your QS, the lower your max bids can be and still maintain a high enough position to attract attention. But what can you do when you realize, over time, your QS has been falling and your CPC has been going up? Here are a few quick things to clean up before you panic.