Insightful Analytics

This entry is part 1 of 2 in the series 8 Factors of Holistic Digital Marketing

The study of analytics uses volumes of data to tell you what folks did on your site yesterday, last month, last year. But buried in all that data are patterns and behaviors that, once recognized, can be used as a compelling predictive tool for affecting these behavior patterns. Don’t feel bad – most people never think of their analytics this way. Just remember that your analytics are a history, and there are two things history does – it tells a story, and it repeats itself.