My favorite quote so far regarding the importance of Social Media comes from Jason DeMers, writing for Forbes:
Investment in Social Media will become a necessity, not a luxury.
Businesses have “played around” with social media for nearly a decade now, with wildly mixed results, because everyone wanted to set their own rules. The fun part – the rules are not controlled by you. They’re controlled by the consumers who choose to socialize your message.
It’s high time to tighten up the big-boy pants and do this right, isn’t it?